|
Marketing is one of the challenges we each face as business owners. One of the things that is basic to business is your business card. Your business card is valuable real estate so it needs to be used wisely. Like any real estate investment make it a worthwhile investment. Use both the front and the back. The back of the card is a great place for an offer of a free report, newsletter or some other powerful call to action. Change the back if it isn't working. It's a place that you can experiment. Web Sites Start promoting your website to offline contacts. Create a business card or flyer with a product description and your web address. Use online articles and newsletters to promote your products and / or services. Trade Shows and Exhibitions 1. A location close to an entrance is perhaps the best booth space, but they typically tend to be booked faster than most others for obvious reasons 2. A corner location is also ideal as you get traffic from two or four different directions. These two are generally among the first booked. 3. A location close to a washroom or entertainment area can be strategic as while you may not garner traffic on the way to these facilities, prospects are more relaxed when headed in the other direction. 4. In the event that you can not get a space close to an entrance, on a corner or near an entertainment or washroom facility, a location close to a Marquis name who is not a direct competitor. They will tend to have a larger both and draw more audience share, providing an opportunity to capture prospects on the way in, or out. |
